Most people throw money out the window paying for useless Google Ads.

If you want to get the maximum return on your investment, let our experts handle things for you.
If you want to get the maximum return on your investment, let our experts handle things for you.

You can check out our video on how an SEO campaign works here.

So how do you maximize ROI?

As with FB Ads, we do A/B tests until we find the best ad format that maximizes ROI.

Prepare for more phone calls, email sign-ups, and sales.

A 150-300% (or more) return on your investment is not uncommon!

Wow, not bad!
So what about pricing?
We are transparent about our pricing.

With AdWords, you pay Google to display your ads and you pay our Growth Engineers to professionally manage your ads.

Click and zoom in on the table to see potential investment costs and returns.

So how do you maximize ROI?

As with FB Ads, we do A/B tests until we find the best ad format that maximizes ROI.

Prepare for more phone calls, email sign-ups, and sales.

A 150-300% (or more) return on your investment is not uncommon!

Wow, not bad!
So what about pricing?

We are transparent about our pricing.

With AdWords, you pay Google to display your ads and you pay our Growth Engineers to professionally manage your ads.

Read on to see potential investment costs and returns. We also explain why Google ad budgets vary.

So why do Google ad budgets vary?

The cost of each click charged by Google varies from industry to industry.

You need a certain ad spend or else you will not generate enough clicks to inform ad optimization decisions.

Frequently $1000 per month is a good initial investment. You can go higher once you see positive results.

Okay, got it.

Yet I still don’t know whether investing in AdWords (or other forms of digital marketing) would be good for my business…

Any advice?

Sure! We only want to work with you if we think we can get you a positive return on your investment.

Why don’t you let us know how we can reach you and we’ll be glad to run the numbers for you?

We’ll also be happy to advise on the best digital marketing strategy for your business.

So why do Google ad budgets vary?

The cost of each click charged by Google varies from industry to industry.

You need a certain ad spend or else you will not generate enough clicks to inform ad optimization decisions.

Frequently $1000 per month is a good initial investment. You can go higher once you see positive results.

Okay, got it.

Yet I still don’t know whether investing in AdWords (or other forms of digital marketing) would be good for my business…

Any advice?

Sure! We only want to work with you if we think we can get you a positive return on your investment.

Why don’t you let us know how we can reach you and we’ll be glad to run the numbers for you?

We’ll also be happy to advise on the best digital marketing strategy for your business.

Sounds good!

You can reach me here:


FAQ

What is Google AdWords?

AdWords is Google’s advertising platform. You pay to have your ad listed at the top of Google’s search results – right where searchers (= potential buyers) can find you.

Why AdWords? ...And what’s the difference between a newspaper ad (or any traditional, offline ad) and Google AdWords?

1) Confidence

With a newspaper ad, you are left hoping that your marketing effort isn’t simply losing you money.

With AdWords, all the relevant metrics are known in advance. You can be near-certain that you will be making money.

2) High, measurable ROI

With a newspaper ad, you probably won’t even know your ROI (Return On Investment).

And even if you do, it’s unlikely that a print ad can outperform a digital, continuously tweaked, tested & optimized ad.

We love AdWords for the high ROI that it consistently gets the businesses we partner with.

3) Your competitors are already using AdWords to get customers that you could be getting.

It’s highly unlikely that your competitors are getting ahead because of any offline marketing.

People google everything nowadays. Be where your potential customers can find you (literally!). Savvy competitors already are.

Why do you use landing pages?

In the context of AdWords, driving traffic to your homepage – like most local businesses do – is almost always a total waste of money.

Instead, we drive your paid traffic to high-converting, mobile-optimized landing pages that we build. This allows for real time A/B split testing to find the best version of the page. A high-converting landing page is one of the biggest factors for success in any AdWords campaign.

Not using a landing page would be like playing basketball wearing handcuffs.

Do you just set up the campaign once and then let it run while you sit back and do nothing?

AdWords is not designed to be a “set-it-and-forget-it” platform. If you do it that way, be prepared to burn a lot of money.

AdWords accounts, especially new ones, are like babies…they need constant attention and care and cannot be left alone.

We are continuously refining the campaign ads and campaign landing page in order to get you the highest possible ROI.

Which steps do you take? Is there a setup cost?

1) We talk with you so we can learn about your business.

2) We run the numbers and if AdWords makes sense for you, and we both think that we make a good fit, we can get started.

3) Landing Page setup: We buy a domain for you, host it on our server, design the page and write all the copy, and then we design multiple versions to test against each other.

4) Campaign setup: We select search terms (= ad words) to target. Next, we write the copy for multiple ads, which we then A/B test against each other.

5) Tracking setup: We set up call-tracking and Google analytics software so that we can measure exactly how many potential customers we drive to your business. We can track this to the point where we know which search terms are driving your campaign’s inbound phone calls and emails.

— There is no extra setup cost beyond our regular monthly agency fee for any of this —

6) As data comes rolling in week by week, we continuously refine every aspect of your ads and landing page in order to minimize your CPA (Cost Per customer Acquisition) and to maximize your ROI (Return On Investment).

How short can an AdWords campaign be?

At a minimum, two months. An AdWords campaign is like a fine wine – it gets better as it ages. This is to say that a longer campaign allows us to collect more data and thus to further improve your ad performance.

Should I invest in AdWords or in SEO?

We’ve created a video answering this exact question. You can check it out here.

We also have more information about SEO, plus another video discussing how SEO works, on our SEO page here.

How frequently do you prepare reports?

We send out a report with detailed information regarding campaign performance every two weeks. The report contains details on the clicks, impressions, cost-per-click, conversion rates, number of phone calls etc. for each ad group – as compared to the previous report’s performance.

We know you’re busy, but – your time permitting – we also find it helpful to be in contact with you by phone once or twice a month. This way we can quickly answer any questions, check how things are going, and learn whether we can make any strategic improvements to your ad campaign.

What if I have any - really any - further questions?

Then we’d love to help! Please don’t hesitate to shoot us a message at happytohelp@flyingplatypus.com or simply schedule a quick phone call here.

What about my main question - Does AdWords make sense for my business? Can it profitably help me get more customers?

As we never get tired of saying: we only want satisfied clients. In other words, we want to work with you if, and only if, we can expect you to see a positive return on your marketing investment.

If you win, we win!

So why not contact us, or enter your email address below, so we can run the numbers for you and advise you accordingly?

Sounds good!

You can reach me here: