Meet The Founders

Whenever there is a stark imbalance between the know-how of insiders (those who understand digital marketing) and that of outsiders (those who aren’t professionals in the field), there is a risk that the insiders will exploit the ‘knowledge gap’ in order to take advantage of the outsiders.

There is no shortage of opportunistic salespeople promising the world to business managers just to close the deal – regardless of whether there are any real prospects for business growth.

Such behavior hurts the image of the digital marketing industry as a whole and leaves business managers not knowing whom to trust or what to do.

That puts the burden on us as digital marketers to bridge this knowledge gap and to build trust.

We at Flying Platypus believe that “a well-informed business manager is the best type of Growth Partner”. When you are well-informed and understand what’s going on, you will hopefully be able to trust us with your marketing investment.

This core belief is reflected in the deliberate use of titles for different positions in our company.

No Sales People, only Growth Consultants

A Growth Consultant will not withhold any information nor will he or she pick the rosiest forecasts just to ‘make the sale’.

Instead, a Growth Consultant will follow our credo:

“Prior to any engagement, I will always perform a ‘stress test’. This means that I will only tell you that it makes sense to move forward if even the ‘worst case scenario’ would generate a positive ROI for you, thus passing the ‘stress test’. Moreover, I will always analyze the growth opportunity for your business using conservative rather than exaggerated estimates.

Furthermore, I will diligently learn about your business and always suggest the same course of action that I myself would take. In other words, I will always advise you as if your business were in fact my own.”

We have family & friends who – like you – are owners and/or managers of businesses which they are trying to grow.

…and they are all in pretty much the same situation: they all lack the internal resources required to successfully grow their businesses via internet marketing and don’t know what to do – or worse, they get frustrated while wasting huge amounts of time and money trying to do it themselves.

What should have been an investment becomes a major cost.

We don’t want you to fall into this trap – unable to grow or, worse yet, experiencing negative growth!

You should not underestimate the complexity of designing a profitable digital marketing campaign.

Digital marketing has become its own field of study – from properly retargeting audiences using the Facebook Pixel, to building, hosting and optimizing landing pages, or to properly planning the strategy for keywords in an SEO campaign. Moreover, it takes months of hands-on work to optimize a campaign in order for it to not just pay for itself but for it to maximize your ROI.

Our Growth Engineers will pull you out of the Growth Trap

We have copywriters, designers, programmers, and of course seasoned digital marketing experts working on our campaigns.

The ‘Growth Engineers’ working on your campaign have managed thousands and even millions of dollars worth of ad budgets over the years.

Our Growth Engineers dedicate their professional lives to getting the best possible ROI for our Growth Partners.